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伴随着广电产业化进程,电视媒体的市场竞争愈演愈烈。以电视频道为主体,基于收视份额和广告收入的双指标考核成为检验频道竞争绩效的市场通行标
Accompanied by the process of industrialization of radio and television, the market competition of the television media is fiercer and fiercer. TV channel as the main body, based on share of viewership and advertising revenue double index test to become a market passway to test channel competition performance