论文部分内容阅读
品牌设计是消费者与企业进行沟通的视觉通道,在品牌设计中,不仅要关注品牌的外在形象,更要关注品牌承载的企业文化、制度、精神、理念等软实力。因此,精致得当的品牌设计能弥补产业品牌文化单一、产业单一的不足,对黑龙江省冰雪体育品牌进行品牌设计,能够对其品牌产业化的发展起到事半功倍的效果。文章在黑龙江省冰雪体育特色基础上,从品牌设计的艺术构思层面对黑龙江省冰雪体育品牌设计艺术的产业化发展提出一些建议。
Brand design is the visual channel for consumers and enterprises to communicate. In brand design, we should not only pay attention to the external image of the brand, but also pay attention to the soft power such as corporate culture, system, spirit and philosophy carried by the brand. Therefore, exquisite brand design can make up for the lack of a single industry brand culture, industry, a single brand of Heilongjiang Province, snow and ice sports brand design, the development of its brand can play a multiplier effect. Based on the characteristics of ice and snow sports in Heilongjiang Province, the article puts forward some suggestions on the industrialization development of ice and snow sports brand design art in Heilongjiang Province from the artistic conception of brand design.