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只有将客户数据转化为洞察,用数据指导营销计划和销售规划的制定,才能把这些冷冰冰的数字转化为客户亲密度,将零售商与客户紧紧绑定在一起。数据显示,截止到2013年底,中国电子商务市场交易规模达10.2万亿,同比增长29.9%。在电商呈现如火如荼之势时,传统零售业受到挤压,线上线下遭遇截然不同:客流减少、业绩不佳、甚至被迫关闭门店……实体零售业经营陷入困局。面对来自电商的强烈冲击,实体零售商也开始思
Only by turning customer data into insights and using data to guide the planning of marketing and sales planning can these cold numbers be transformed into customer intimacy, tightly binding the retailer with the customer. Data show that as of the end of 2013, China’s e-commerce market trading volume reached 10.2 trillion, an increase of 29.9%. While the e-commerce industry is in full swing, the traditional retail industry is squeezed and the online and offline businesses are totally different: fewer passengers, poor performance and even being forced to close their stores ... The physical retail business is in a dilemma. In the face of strong impact from the electricity supplier, physical retailers are beginning to think