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高库存压死不少经销商,而频降的价格则挤占了利润空间,于是,退网的经销商要么关张大吉,有些实力的则转向利润相对较高的豪华品牌领域,它们将面对怎样的未来?库存预警不是个新话题,2013年经销商库存指数也较往年有所下降,但这一年,被压得无以为继的经销商仍不在少数,再加上一、二线城市逐步限车带来的市场萎缩,仅一季度就有764家退网,比上一季度增加了378家。2009年中国国内平均新车毛利润为3000元,到2012年一路降至1500元,新车销售毛利率不到1%。厂家为完成每年增长的销量目标和消化产
High inventory crushed many dealers, while the decline in the price of the profit margins are squeezed, so, returned network dealers either off, some strength is turned to the relatively high profit luxury brands, they will face how The future? Inventory warning is not a new topic, in 2013 the dealer inventory index also declined from previous years, but this year, the pressure is unscrupulous retailers are still a small number, plus the first and second tier cities step by step The market brought by the car shrank, with 764 net flights withdrawn in the first quarter alone, an increase of 378 over the previous quarter. In 2009, China’s domestic gross profit of new car was 3,000 yuan, dropped to 1,500 yuan by 2012 and the gross profit margin of new car sales was less than 1%. Manufacturers to complete the annual sales growth target and digestion