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“教书育人,教材先行”。伴随着教材出版政策的逐渐放开,教材出版也逐步面向市场,融入激烈的竞争当中。如今,许多出版社正塑造自己为教学资源提供商而不仅仅停留于教材出版商的角色。在细节上,如何使教材的内容定位更加精准,如何提高教材的出版编校质量,如何提供精细的配套服务,如何作好教材的营销和推广……这些都是每一位教材出版人所关心的话题。为此,本期推出一组关于教材出版的文章,也欢迎更多朋友发表自己的观点。
“Teaching and educating people, teaching materials first”. With the gradual liberalization of the teaching material publishing policy, the textbook publication has gradually been oriented to the market and integrated into the fierce competition. Nowadays, many publishers are shaping themselves as providers of teaching resources rather than just teaching material publishers. In the details, how to make the content of teaching materials more accurate, how to improve the quality of teaching materials editing and editing, how to provide fine supporting services, how to make marketing and promotion of teaching materials ...... These are all textbook publishers are concerned about topic. To this end, this issue of a group of textbooks on the publication of the article, also welcomed more friends to express their views.