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作者Robin Lewis和Michael Dart均是顶尖的零售业咨询顾问。如何在这个市场上生存和发展,作者提供了新的战略思路。他们的基本观点是,零售业是如今最艰难的一块市场,最新一波的动荡表面上看似乎受到了金融危机、消费不景气等外在因素的影响,而实际上是因为消费者的权力获得了无限度的扩张。
Authors Robin Lewis and Michael Dart are top retail consultants. How to survive and develop in this market, the author provides a new strategic idea. Their basic view is that retail is now the toughest market. The latest wave of turmoil appears to have been affected by such external factors as the financial crisis and sluggish consumption, but actually the power of consumers Unlimited expansion.