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《消费社会》是法国哲学家、现代社会思想大师让·鲍德里亚的著作,该书以其理论的系统性、思想的超前性对整个学术界、思想界产生了重大且深远的影响,至今仍为人文社会科学的学者所推崇。消费社会是指生产相对过剩,需要鼓励消费以便维持、拉动、刺激生产的社会,它是和生产社会相对的概念。在生产社会,人们更多关注的是产品的物性特征、物理属性、使用与实用价值;在消费社会,人们则更多地关注商品的符号价值、文化精神特性与形象价值。观照现实,中国已然步入鲍德里亚所阐述的消费社会。
“Consuming society” is the work of Jean Baudrillard, a French philosopher and master of modern social thought. His book has a significant and far-reaching impact on the academic and intellectual circles as a whole with its systematic theory and advanced thinking. Still respected by scholars of humanities and social sciences. Consumer society refers to the relative surplus of production, the need to encourage consumption in order to maintain, stimulate, stimulate the production of society, it is the opposite of the concept of production of society. In the production society, people pay more attention to the physical properties, physical properties, use and practical value of products. In the consumer society, people pay more attention to the symbolic value, cultural spirituality and image value of commodities. In the light of reality, China has already entered the consumer society that Baudrillard has expounded.