电视剧面对何种市场?

• 作 者: 胡大楚
• 出 处: 中国电视
• 发表日期: 1993年04期
• 关键词: 经营者利益 经营策略 电视剧生产 省级电视台 竟争对手 行政分割 音像出版社 会计规则 市级电视台 资金投入

任何一种商品走向市场的时候,经营者都要了解、研究并熟悉他面对的市场,要研究市场的性质,研究市场的容量(含潜在容量),研究市场可能发生的变动及规则、习惯、竞争对手、趋势等等,从而确立自己的经营策略,以立于不败之地。这一方面是出于经营者利益的需要,另一方面,也是市场发育的必需。因为,市场既容纳商品,商品也要作用于市场。

When any kind of product goes to the market, the operator should understand, study and familiarize himself with the market he is facing. He should study the nature of the market, study the market capacity (including potential capacity), study possible changes in the market, and the rules and customs , Competitors, trends, etc., in order to establish their own business strategy to remain invincible. On the one hand, this is for the sake of the interests of the operators, on the other hand, it is also necessary for the development of the market. Because, the market not only accommodates the commodity, but also the commodity acts on the market.