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随着我国经济不断发展,城市化和工业化进程加快,人们对电力需求越来越大,在电力方面的消费也同样增加,这对电力企业来说既是机遇也是挑战,如何抓住机遇,积极迎接挑战,电力企业需要通过开展电力营销工作,规避电费风险,提升企业区域影响力,赢得企业发展先机。本文就电力营销的基本概念,分析了电费风险存在的原因,提出了加强电力营销全过程电费风险管理的具体措施。
With the continuous economic development in our country, the process of urbanization and industrialization is accelerating, the demand for electricity is increasing and the consumption in power also increases. This is not only an opportunity but also a challenge for the power enterprises. How to seize the opportunity and welcome them actively? Challenges, power companies need to carry out electricity marketing work, to avoid the risk of electricity costs and enhance regional influence, to win business development opportunities. In this paper, the basic concept of electricity marketing, analysis of the reasons for the existence of electricity costs risk, put forward to strengthen the entire process of electricity marketing electricity cost risk management of specific measures.