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一家区域零售商,没有强大的品牌影响力,也没有全国性连锁零售商的采购量和价格竞争力,它如何才能保持竞争优势呢?宏腾电器(化名)是一家地方性连锁电器零售商,在当地有3家连锁店面。经过创始人老马十几年的苦心经营,如今宏腾已是一家颇具规模的地方电器连锁企业,在当地消费者中享有较好的口碑。但是,自打国美电器以及省城的一家大型超市进入本地市场之后,宏腾明显感到了竞争的压力。
How does a regional retailer, which does not have a strong brand presence and no national chain retailer’s purchasing volume and price competitiveness, maintain its competitive advantage? Hongteng Appliance (a pseudonym) is a local chain retailer of electrical appliances, There are three local chain stores. After more than a dozen years of painstaking efforts by the founder and horse, now Hong Teng is a large-scale local electrical chain enterprises in the local consumers enjoy a better reputation. However, since playing Gome and a large supermarket in the provincial capital after entering the local market, Hong Teng obviously felt the pressure of competition.