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市场已进入后营销时代,产品同质化明显,消费行为渐趋理智,要占领和巩固市场,关键在于是否能找到一个合适的支点。只有踏踏实实经营品牌,使品牌更具人性化、个性化的魅力,才能在市场上树立起良好的企业形象。必须充分运用产品力和品牌力,采用差异化营
The market has entered the era of post-marketing, product homogeneity obvious, consumer behavior is becoming more rational, to occupy and consolidate the market, the key lies in whether it can find a suitable fulcrum. Only a down-to-earth management of the brand, the brand more humane, personalized charm, in order to establish a good corporate image in the market. Must make full use of product strength and brand power, using different camps