“话”皮 移动互联时代的“真皮”价值

• 作 者: Ben
• 出 处: 音响改装技术
• 发表日期: 2015年04期
• 关键词: 互联时代 商业时代 倒车雷达 底盘装甲 行业从业者 信息不对称 商业法则 数据显示 专业认识 电脑编程

传统商业时代,一切的生意源于信息不对称。移动互联网时代,信息的传播由单向到多向发展,消费者变得更加成熟,商业法则发生巨大改变。单纯的概念和包装已经很难打动消费者。一直以来,汽车“真皮”项目以其“高档”标签广受汽车消费群体青睐,也成为了4S店的一大精品销售项目。数据显示,汽车“真皮”项目的 4S店选择比例过半,比倒车雷达、底盘装甲等更受青睐。然而,对于“真皮”项目的认知,很多行业从业者,甚至是一线销售人员仍停留在“传统商业时代”。专业认识不足、一味

In the traditional business era, all business originates from information asymmetry. In the era of mobile Internet, the spread of information from one-way to many-way development, consumers become more mature, business rules have undergone tremendous changes. Simple concepts and packaging have been hard to impress consumers. All along, the car “leather ” project its “high ” label widely by car consumers favor, has also become a 4S shop a boutique sales project. Data show that the car “leather ” project 4S shop to choose the proportion of more than half, reversing radar, chassis armor, etc. are more popular. However, for the “leather” project, many practitioners and even first-line sales people still remain in the “traditional business era.” Professional understanding, blindly