浅谈专业报刊的“专”与“杂”

• 作 者: 周颖
• 机 构: 中国中医药报社
• 出 处: 新闻与写作
• 发表日期: 1996年10期
• 关键词: 专业报刊 行业报 版面编辑 中国中医药报 中医药行业 中医药人员 新闻事业 信息联系 医疗保健问题 报道面

随着我国新闻事业的迅速发展,越来越多的专业报刊应运而生,并表现出蓬勃的生命力。作为专业报刊,如何办得既让同行业的读者爱看,同时又能引起更广泛的社会读者群的兴趣,在此,笔者仅从《中国中医药报》近年来的实践与探索,谈谈对专业报刊版面编辑中“专”与“杂”的粗浅看法。 中国中医药报作为行业报,是为本行业服务的。它沟通中医药行业与社会的信息联系;宣传介绍中医药行业的先进单位和先进人物;反映中医药人员

With the rapid development of journalism in our country, more and more professional newspapers and periodicals have emerged and demonstrated their vitality. As a professional newspaper, how to do it not only to let readers in the same industry love to see, but also arouse the interest of a wider community of readers, here, I only from the “China News” in recent years, practice and exploration, to talk about The superficial view of “special” and “miscellaneous” in professional press layout editing. China’s traditional Chinese medicine newspaper as an industry, is to serve the industry. It communicates the information links between the Chinese medicine industry and the society; publicizes and introduces the advanced units and advanced people in the Chinese medicine industry;