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随着网络技术的发展,景区数字化形象设计已是不可回避的问题。在河北大力发展景区文化创意产业的背景下,从目前河北旅游景区数字化宣传界面重技术轻内涵,缺乏文化底蕴,艺术设计效果不佳的实际出发。研究景区文化特色,用抽象具有鲜明特征的文化符号作为景区形象设计元素,在科学理论的指导下建立完整的数字景区设计思路、步骤及方案,为景区软实力的提升,构建规范的数字风景名胜区宣传形象提供了可行的模式。
With the development of network technology, scenic digital image design is an unavoidable problem. Under the background of vigorously developing the cultural and creative industries in Hebei, from the current digital interface in Hebei tourism scenic areas emphasizing the light of technology, the lack of cultural heritage and the poor performance of art design, To study the cultural features of scenic spots and to use the cultural symbols with distinctive characteristics as the design elements of the scenic spots and to establish a complete digital scenic design ideas, steps and programs under the guidance of scientific theories to build a standardized digital scenic area Promotional image provides a viable model.