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广告的目的是在于影响观众从而促销某一产品的或服务。翻译广告是为了使目标语的读者理解广告,对其产品或服务产生兴趣,并最终进行消费。但广告在当今这个已经进入信息时代的商品社会中可谓无处不在,无孔不入。许多广告公司在投入广告方面的资金量相当大,这是因为广告是一个重要的促销手段,通过广告企业可以树立良好的商品形象,并取得更多的市场份额。优秀的广告翻译涉及多个方面,本文将讨论广告翻译中的音乐美,提出使翻译的广告显得朗朗上口从而在第一时间就能够吸引消费者眼球的方法。
The purpose of an advertisement is to influence the audience to promote a product or service. Advertising is translated in order that readers of the target language understand the advertisement, have an interest in their products or services, and eventually consume it. However, advertising is ubiquitous and pervasive in today’s commodity society, which has entered the information age. Many advertising agencies invest a considerable amount of money in advertising, because advertising is an important promotional tool, through the advertising business can establish a good image of the product, and obtain more market share. There are several aspects to excellent ad translation, and this article will discuss the beauty of music in ad translation and suggest ways to make translated ads look catchy and catch the eye of consumers in the first place.