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以消费者剩余理论分析家电和IT企业的售后服务。提出企业售后服务应从增加消费者剩余入手,理顺服务提供者和消费者之间的利益关系,从而实现消费者和企业的双赢。
Consumer surplus theory analysis appliance and IT business service. It is suggested that the after-sales service of enterprises should start with increasing the surplus of consumers and straighten out the interest relations between service providers and consumers so as to achieve a win-win situation for consumers and enterprises.