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互联网金融发展首先要克服用户对现有金融服务方式的依赖性和习惯性,应对用户需求和用户行为进行深入的研究,对市场进行细分,确定目标客户,进而开展有针对性的宣传和营销活动,改善互联网金融的客户体验。互联网金融作为一个新兴的金融服务领域,在快速发展的过程中也暴露出一些问题和不足,受地域、经济、文化、社会环境、居民消费习惯等因素的影响,在一些欠发达地区表现尤为突出。发展互联网金融面临的“痛点”用户对互联网金融认识不足,接受度有待提高。由于经济文化发展的差异,欠
Internet financial development must firstly overcome users’ reliance and habits on the existing financial service mode, conduct in-depth research on user needs and user behaviors, segment the market, identify target customers, and then conduct targeted publicity and marketing Activities to improve the customer experience of Internet finance. Internet finance as an emerging area of financial services has also exposed some problems and shortcomings in the rapid development process. It has been particularly prominent in some underdeveloped areas due to factors such as geographical, economic, cultural, social environment and residents’ consumption habits . The development of Internet finance “pain points ” users lack of understanding of Internet finance, acceptance needs to be improved. Due to the differences in economic and cultural development, owed