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一、版面标题与读者心理现实生活中常常有这种情况,相同内容的一则新闻,甚至是新华社播发的同一电讯,刊登在某一报纸上,读者注意到了,读了,而且津津乐道,谈得起劲。刊登在另一报纸上,却没有引起读者的注意。为什么?道理很简单,除了他们可能在版面上所占的位置不同之外,十分重要的一点在于标题不一样。有些标题醒目,“跳进读者眼中”了;有些标题并非如此,从形式到内容都没有处理好,看来叫人恹恹欲睡。好的新闻,可读性强的新闻,标题没有认真地制作,有点“例行公事”的味道,就会被淹没在版面之中,“跳”不出来。例如,一则有关香港地位的新闻,当时的针对性很强,有些报纸
First, the layout of the title and reader psychology This is often the case in real life, a news of the same content, and even Xinhua News Agency broadcast the same telecommunications, published in a newspaper, the reader noticed, read, and relish Talking energetically. Published in another newspaper, but did not draw the reader’s attention. Why? The reason is simple, except that they may occupy different positions on the layout, the very important point is that the title is not the same. Some of the titles are eye-catching and “jump into the reader’s eyes.” Some titles are not, from the form to the content are not dealt with, it seems that people wander sleepy. Good news, highly readable news, the title is not carefully produced, a little “routine” taste, it will be submerged in the layout, “jump” not out. For example, a piece of news about the status of Hong Kong was highly targeted and some newspapers at the time