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在经济衰退的压力下,IT厂商调整广告支出具有无可争议的合理性。问题是,“所得,必有所失”。 广告业鼻祖沃纳梅克讲过一句极其著名的话:“我知道我的广告费有一半白花了,但问题是我不知道浪费的是哪一半。” 前不久,媒体对国内一些失败案例的剖析似乎给出了一个很好的思考路径。御
Under the pressure of recession, it is undoubtedly reasonable for IT manufacturers to adjust their advertising expenditures. The problem is, “income, there must be lost.” One of the most famous words of advertising player Werner Meckel has said: “I know that my advertising costs are half-blossoming, but the problem is that I do not know which half wasted.” Not long ago, the media analysis of some failed domestic cases Seems to give a good path of thinking. Royal