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通过O2O方式尝试在县级市场乃至镇级市场进行渠道和营销的下沉.可以探索.但不能简单化。实际上.目前电商以及电商衍生的一些手段是一种渠道。这种渠道有其自有的优势.可以降低信息流和物流成本.并占有支付优势,但进行下沉依然处于尝试阶段,因为O2O下沉具有复杂性。更多下沉的目的是围绕服务做推广.而推广和销售之间的界限稍显模糊。例如,某帮是为了解决最后安装.维修、保养等,这些服务内容在大型城市能够及时解决。在下级城市通过第三方服务也能够解决,尤其是与具有服务能力的区域零售商和代理商合
Attempts to sink channels and marketing through county and county-level markets through O2O can be explored, but not simplistic. In fact, some means derived from e-commerce and e-commerce are currently a channel. Such a channel has its own advantages, which can reduce the flow of information and logistics and take advantage of the payment, but the sinking is still at an experimental stage because of the complexity of O2O sinking. The purpose of more subsidence is to promote the service around, while the line between promotion and sales is a little fuzzy. For example, a gang is to solve the final installation, repair, maintenance, etc., these services can be promptly resolved in large cities. Third-party services can also be addressed in lower cities, especially with service retailers and agents