论文部分内容阅读
该文在分析我国企业营销品牌战略发展状况的基础上,从品牌战略的内涵与其功能意义入手,探讨了品牌战略在企业营销中的作用。企业需要综合运用多种竞争手段提高品牌意识,搞好品牌定位,塑造良好品牌形象。在经济全球化的今天,如何适应国际化潮流,建立强势品牌,提高竞争能力,已经成为国内企业面临的迫切问题。企业需要综合运用多种竞争手段提高品牌意识,搞好品牌定位,塑造良好品牌形象。完善品牌管理体系一般企业战略咨询中,品牌管理主要包括两大方面指责:品牌规划监控和品牌宣传
Based on the analysis of the status quo of brand marketing strategy in China, this paper starts from the connotation and function of brand strategy and discusses the role of brand strategy in marketing. Enterprises need to use a variety of competitive means to enhance brand awareness, improve brand positioning, create a good brand image. In today’s economic globalization, how to adapt to the international trend, establish a strong brand, improve competitiveness, has become an urgent problem facing domestic enterprises. Enterprises need to use a variety of competitive means to enhance brand awareness, improve brand positioning, create a good brand image. Improve the brand management system General business strategy consulting, brand management, including two major accusations: brand planning and brand awareness monitoring