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一、市场概况 西欧经济自1991至1993年属低增长期,1994年稍有改善,GDP增长2.1％,由于奥地利、芬兰及瑞典加入欧盟和经济周期增长等因素,预测1995～1997年间GDP将以平均2.6％的速度增长,但由于失业率高、工时短、出口少、增税以及欧盟统一货币政策等原因,消费能力仍弱,预测1997年后,因经济循环已过高峰,西欧经济将开始衰退。在这一背景下,西欧轿车市场1989至1993年间衰退达15％,1994年因受德国市
I. Market Overview Western Europe enjoyed a low growth period from 1991 to 1993 with a slight improvement in 1994 and a GDP growth of 2.1%. Due to factors such as Austria, Finland, Sweden joining the European Union and the growth of the economic cycle, An average of 2.6%. However, due to the high unemployment rate, short working hours, fewer exports, tax increases and the EU’s unified monetary policy, consumption power is still weak. It is predicted that after 1997, due to the peak of the economic cycle, the economy of Western Europe will start decline. In this context, the West European sedan market declined by 15% between 1989 and 1993. In 1994,