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徐克瑄,这位在广告圈工作了15年的台湾人,2001年11月随灵智广告公司来到大陆,开始了他广告生涯的另一个起点。也许是出身文案的缘故,这位创意总监在谈及自己服务过的客户时,总会不由自主地从定义一个广告语讲起,在分析台湾与大陆客户的不同需要时,我们不难看出他对于两岸广告差异的独道见解:“广告把品牌生活化,在这种生活化的过程中,包含着对人们价值观的改变,这也就能从广告标语逐渐形成某种消费文化的深层内涵。”且让我们走近这位创意总监亲身参
Tsui Hark, a Taiwanese who has been working in the advertising circle for 15 years, came to the mainland in November 2001 and started another career as an advertising career. Probably the origin of the copy of the reason, the creative director talked about his clients served, always involuntarily talk about the definition of a slogan, in analyzing the different needs of Taiwan and mainland customers, we can easily see that he is Differences between the two sides of the ad understanding of the monopoly: “Advertising life of the brand, in this process of living, including changes in people’s values, which will gradually form a kind of consumer culture from advertising slogans deep connotation.” Let us approach the creative director in person