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近几年来,中国企业伴随着内部改革的深化和日益走向市场,正在出现一股企业文化热。党的十四大和十四届三中全会都提出了建设企业文化的命题,如何在建立现代企业制度的同时建设企业文化,这是需要我们认真重视和探讨的主要问题。本文就建设企业文化、塑造企业形象的若干问题,从历史、理论和实践的统一上加以研究。西方企业管理理论的演进西方企业管理理论是随着生产力的发展,特别是在科学技术革命浪潮推动下而发展的。在20世纪以前,西方企业管理长期处于传统管理阶段。美国工程师泰勒在1903年发表的《工厂管理法》论文和1911年发表
In recent years, with the deepening of internal reforms and increasing market access, Chinese companies are witnessing a corporate culture boom. The 14th National Party Congress and the 3rd Plenary Session of the 14th Central Committee all proposed the proposition of building a corporate culture. How to build a modern enterprise system while building a corporate culture is a major issue that we must seriously consider and discuss. This article studies the issues of building corporate culture and shaping corporate image, and studies the integration of history, theory and practice. The Evolution of Western Business Management Theories Western business management theory has developed with the development of productivity, especially driven by the wave of science and technology revolution. Before the 20th century, western enterprise management was in the traditional management stage for a long time. American Engineer Taylor published the “Management Law” paper in 1903 and published in 1911