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近年,会展经济的研究伴随着与国际市场的接轨而初现端倪。会展业作为一种形象产业,其主要资源在于形象价值,在我国会展业从区域性、口岸性走向国际性途中,会展的组织与管理也日见规范化,公共关系作为形象塑造和管理的手段,在会展业中越来越受重视。人们常说,成功的会展,招商是核心,组织服务是基础,宣传推介是关键,而这三者无一不融入了公关科学的运
In recent years, the study of convention and exhibition economy has begun to take shape with the convergence with the international market. As a kind of image industry, the main resources of exhibition industry is its image value. In the exhibition industry of our country, from the regional and port to the international one, the organization and management of exhibition are also becoming more and more standardized. Public relations, as the means of shaping and managing images, In the exhibition industry more and more attention. People often say that the successful exhibition, investment is the core, organizational services is the foundation, advocacy is the key, and none of these three are integrated into the public relations science