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提起著名的“三九胃泰”和“太太口服液”,人们就会很自然地联想起那独特新颖的产品包装,而其设计者就是深圳设计师协会副主席王粤飞。王先生属于中国新一代设计家中的代表性人物。在近年的国内外设计大赛中,他一再获奖,显示了非凡的实力。和老一代设计家不同,王先生通过作品与文章一再强调在包装设计中应该把市场营销放在首要的地位。这样的观点现今已被大多数人认可。仅此而言,王先生及其他先行者是功不可没的。最近,受《艺术界》杂志社委托,我专门采访了他。下面就是对话的内容。
Mentioning the famous “Sanjuweitai” and “Mrs. Oral”, people will naturally think of that unique and innovative product packaging, and its designers is the Shenzhen Designers Association vice chairman Wang Yue Fei. Mr. Wang is a representative of a new generation of designers in China. In recent years, domestic and international design competition, he repeatedly won the award, showing extraordinary strength. And the older generation of designers is different, Mr. Wang repeatedly stressed through the work and articles in the packaging design should put marketing first. This view is now accepted by most people. For this reason, Mr. Wang and other pioneers are undeniable. Recently, commissioned by “Art World” magazine, I interviewed him specifically. Here is the content of the conversation.