电视新闻节目的“兴奋点”设计

• 作 者: 朱默屿 薛巧珍
• 出 处: 中国记者
• 发表日期: 2003年02期
• 关键词: 电视新闻节目 新闻节 新闻性节目 东方时空 新闻联播 受众意识 观众注意力 现场报道 电视画面 开心辞典

在电视新闻节目中巧妙设计“兴奋点”,从而使节目更加好看,更加调动观众参与节目的积极性。 所谓“兴奋点”,就是能使观众振奋和激动,不但将节目看下去而且能引发观众思考、调动观众参与节目的“闪光点”、“动情点”、“新鲜点”等。新闻节目的本质特征是它的真实性,这里我们所说的设计节目“兴奋点”,是在尊重新闻事实的客观规律基础上所进行的在内容、形式等

The “excitement” has been cleverly designed in the television news program to make the program more attractive and motivate the audience to participate in the program. The so-called “excitement” is to inspire and excite the audience. It not only looks down on the program but also causes the audience to think and mobilize the audience to participate in the program, such as “flash point”, “emotional point” and “fresh point”. The essential feature of a news program is its authenticity. Here, what we call the “excitement point” of the design program is content, form, etc., based on the objective laws of respecting the facts of the news