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一,对外宣传的国际运作惯例对外宣传业务,世界各国都很重视,虽然大部分国家没有宣传部,但都有专门机构负责对外宣传业务,像美国执行这个角色的是美国新闻总署。出面从事这项业务的多是各国驻外使馆新闻文化官员。美国在这方面走在世界各国的前面,美国新闻署辖下的世界电视网(WORLD NET),活跃在全世界,向各国媒体提供最快捷,最全面的外宣品。象法国、英国、日本、德国、意大利等发达国家的驻外使馆新闻文化处非常活跃,用各种方式向所在国提供他们需要宣传的节目。例如澳大利亚申办成功2000年奥运会,为了使世界了解这次奥运会的
First, the practice of external publicity International practice of publicity business, all countries attach great importance to the country, although most countries do not have the Propaganda Department, but there are specialized agencies responsible for the external publicity business, like the United States to perform this role is the United States News Agency. Most of the people who come out to do this business are news and cultural officials of embassies and consulates in various countries. In this regard, the United States is taking the lead in all countries in the world. WORLD NET under the administration of the U.S. National News Agency is active all over the world and provides the media in various countries with the quickest and most comprehensive propaganda products. The information and culture offices of embassies in developed countries such as France, the United Kingdom, Japan, Germany and Italy are very active in providing the host countries with the programs they need to promote in various ways. For example, Australia bid to host the 2000 Olympic Games, in order to make the world know about the Olympic Games