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在地方电视台节目包装制作的过程中,本土特色表意符号体现与否和重视程度,会影响包装的质量和推展效果。如果创作者在包装的操作意念上缺少对地方性表意因素的关注与理解,会导致节目包装效果的错位
In the local television program package production process, the local characteristics of ideographic symbols reflect the degree or not, will affect the quality of packaging and promote the effect. If the creator’s lack of attention and understanding of the local ideographic factors in the operational concept of the package will result in the dislocation of the package effect