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融媒体时代,多元的传播手段和渠道改变了传媒的竞争逻辑,如何在现阶段利用新的思维模式和营销策略有效提升影响力和竞争力,实现社会效益和经济效益的双重提升是地面电视频道目前的重要课题。2017年,在地面电视频道广告经营受央视、上星频道挤压、开机率大幅下滑的局势下,湖北电视综合频道通过融创,实现破局。一、融创双屏互动,提升广告吸附力湖北电视综合频道以“帮女郎+”战略全新开局,
In the era of financial media, diversified means of communication and channels have changed the competitive logic of the media. How to utilize new modes of thinking and marketing strategies to effectively enhance the influence and competitiveness at this stage so as to realize the double enhancement of social benefits and economic benefits is the development of terrestrial television channels The current important issue. In 2017, under the situation that the terrestrial TV channel advertising business was affected by CCTV and the last channel being squeezed and the operating rate dropped drastically, Hubei TV comprehensive channel broke through the financial innovation. First, the integration of financial interaction between two screens to enhance ad absorptive Hubei TV integrated channel “help girl + ” strategy a new start,