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2.2.2 产业购买者的决策过程每项采购都要经过若干个阶段,这要依据采购业务的不同类型而定。 2.2.2.1 提出需要企业内部对某种产品或劳务提出的需要,是采购决策过程的开始,提出需要一般是由于内部或外部的刺激。内部刺激如决定生产某种新产品,需要新的设备及原材料;设备发生障碍,需要更新设备或零部件;发现过去采购的原材料有问题,需要更换供应者,或寻找更好的货源。外部刺激如展销会、广告或供应者推销人员的访问等,促使有关人员提出采购意见。 2.2.2.2 详述产品规格
2.2.2 Decision-making processes for industry buyers Each purchase goes through several stages, depending on the type of procurement business. 2.2.2.1 The need to address the need for a product or service within an organization is the beginning of a procurement decision-making process and the need for it is usually due to internal or external stimuli. Internal stimuli such as the decision to produce a new product require new equipment and raw materials; equipment is in trouble and equipment or components need to be updated; problems with raw materials procured in the past are found; suppliers need to be replaced or better sources are found. External stimuli such as trade fairs, interviews with advertisers or supplier salespeople, etc., motivate the person concerned to make purchasing decisions. 2.2.2.2 detailed product specifications