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为彻底了解我校市场营销专业的学生的课程教学方法与实验教学现状,进一步改进我校市场营销专业学生的实际操作技能水平,我们于2013年4月对我校11级市场营销专业正在上《营销策划》课程的94名学生进行了问卷调查,主要的调查内容是《营销策划》课程教学考核方法满意度调查。结果显示:5%的学生对传统的教室教学和实训方法较为满意,15%的学生认为传统的教室教学和实训方法教学效果一般,80%的学生认为传统的教室教学和实训方法形式单一,内容枯燥,没有学习兴趣,难于理解记忆,学生不能及时进行练习和掌握,不能满足一些学生更深层次的学习需要。在对传统的课程和实训教学方法满意度调查的同时,我们提出了“教学做一体化”的教室教学和实训方法教学改革,90%的学生表现出浓厚兴趣,75%的学生认为改革前景乐观,95%的学生表示愿意成为实验教改班中的一员积极配合课程教室教学和实训方法改革。调查结果显示:大部分的同学不满足于传统教室教学和实训的教学方法,而倾向于“教学做一体化”的教学模式。
In order to thoroughly understand the teaching methods and experimental teaching status of marketing major students in our school and to further improve the practical skills of marketing students in our university, we conducted the 11th grade marketing major in our school in April 2013 on “ Marketing planning ”course 94 students conducted a questionnaire survey, the main survey content is“ marketing planning ”course teaching assessment satisfaction survey. The results showed that 5% of the students were satisfied with the traditional methods of classroom teaching and training, 15% of the students believed that the traditional classroom teaching and practical training methods were effective and 80% of the students considered the traditional forms of classroom teaching and training methods Single, boring content, no interest in learning, difficult to understand memory, students can not practice and grasp in a timely manner, can not meet some students a deeper level of learning needs. While surveying the satisfaction of the traditional curriculum and practical teaching methods, we put forward the teaching reform of classroom teaching and practical training method of “integration of teaching”, 90% students showed great interest and 75% students Considering that the reform prospect is optimistic, 95% of the students said they are willing to become part of the experiment teaching class and actively cooperate with the reform of the classroom teaching and training methods. The survey results show that most of the students are not satisfied with the teaching methods of traditional classroom teaching and practical training, but prefer the teaching mode of “teaching integration”.