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无论是中国移动还是中国电信、中国联通,全员营销都是不二的法宝,这种无奈的选择似乎正说明当前他们所面临的营销困境:高增长、高流失,低价格、低价值,用户越来越走向两极分化,企业收益能力不断遭遇尴尬。困境中的搏杀必然是惨烈的,此消彼长的结果是大家一起被拖进一个烂泥塘中,谁也无法摆脱。营销的困境和困境中的营销,让运营商变得无所适从,到底路在何方?
Whether China Mobile or China Telecom, China Unicom, full marketing is a magic weapon, this helpless choice seems to illustrate the current marketing dilemma they are facing: high growth, high loss, low price, low value, users Increasingly polarized, corporate earnings continue to encounter embarrassment. The plight of the fight must be tragic, the result of this shift is everyone dragged into a muddy pond, no one can not get rid of. Marketing difficulties and difficulties in the marketing, so that operators become confused, in the end where the road?