设计“无恶不作”

• 作 者: 宋骁
• 机 构: 成都力讯广告有限公司 总经理
• 出 处: 中国酒
• 发表日期: 2007年06期
• 关键词: 小商人 传播学 客户沟通 欲望 气质 企业规划 一盏明灯 人我 二线品牌 名片

做设计,不做设计的恶俗之人,我就是个很大众的设计师,不是位于行业顶端的知名人士,也不是出生名门的少侠;没有可以依托的强大背景;看外表充其量就是个小商人,没有艺术家的气质和外表;跟多数设计师一样的我,默默的耕耘着自己的理想,守着自己的目标,一步步的前进!设计于我,好玩是最重要的,有“玩”的兴致才是我创作的原动力,没有创作的冲动,怎么会有设计欲望?和客户沟通互动,让市场学和美学、传播学在创意中激烈碰撞,让产品变成商品,让低俗演变为雅俗共赏!

I am a very popular designer, not a celebrity at the very top of the industry, nor a famous Shaolin; I do not have a strong background to rely on; , There is no artist’s temperament and appearance; the same with most designers I, silently working with their own ideals, guarding their own goals, step by step forward! Designed for me, fun is the most important, “play” Hing is the driving force of my creation, there is no impulse to create, how can there be design desire? And customer interaction, market and aesthetics, communication in the creative fierce collision, so that products into commodities, vulgar evolved into a total audience!