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随着汽车营销向互联网的逐渐迁徙,汽车频道逐渐声名鹊起,成为汽车数字营销的一大阵地。这些汽车频道逐渐从媒体平台实现了到营销平台的角色转化,从汽车内容的传播者逐渐成为为汽车传播出谋划策的策略家,未来,汽车频道有可能会在汽车营销迁徙中实现更多的功能转化。对此,凤凰网汽车事业部总经理刘晓科接受了本刊专访,向我们介绍了他所了解的汽车数字营销目前所面临的困境和发展机遇,以及汽车频道的角色转化。
With the gradual movement of automobile marketing to the Internet, auto channels are gaining prominence as a major vehicle for digital marketing. These auto channels gradually transformed their roles from media platforms into marketing platforms. From car content disseminators to strategy strategists for car dissemination, auto channels are likely to achieve more functional conversions in the future of car marketing . In response, Liu Xiaoke, general manager of Fenghuang Automotive Division received an interview with this magazine, introduced to us what he knew about the current dilemmas and opportunities for digital marketing of automobiles and the transformation of the role of automobile channels.