论发展房地产企业的网络营销渠道

• 作 者: 林立新
• 出 处: 科技资讯
• 发表日期: 2008年26期
• 关键词: 货币从紧政策 网络营销 房地产

近期的货币从紧政策使我国房地产市场受宏观调控制约的力度不断加强,面对一系列房地产调控政策的接连出台,房地产市场面临的销售压力增大,市场处于徘徊和观望的气氛更加浓烈。在这种情况下,通过各种方式拓宽营销渠道就显得十分重要,采用网络营销的方式,通过全方位、多样化的营销渠道建设突破销售瓶颈,快速实现产品销售和资金回笼已成为房地产企业最重要的决策之一。

In the face of a series of real estate control policies, a series of real estate regulatory policies have been introduced. The pressure on the real estate market to sell has increased, and the atmosphere in which the market is hovering and watching is even stronger. Under such circumstance, it is very important to broaden the marketing channels through various ways. By means of internet marketing, through all-round and diversified marketing channels, we can break through the bottleneck of sales and quickly realize product sales and capital withdrawal. One of the important decisions.