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随便挑一家礼品店,报上生日,伶俐的导购小姐就会不厌其烦地介绍大堆的吉祥货品供你选择:从属相到星座,从血型到气质,从职业到机遇,从金银翠玉到草木牙骨,从镇宅至宝到手机贴画……无不具备。出得门来,以吉祥物为原型的城市的雕塑、企业的徽记、商家的标识,还有各类节日庆典和运动会的“形象代言人”比比皆是,更是让你目不暇接。作为传统文化的一个组成部分,吉祥物似乎正在发扬光大?肯定的答案是,随着人们对吉祥物心理诉求的变化,它已悄无声息地跨下神坛,与市场联姻,渗透到“眼球经济”的方方面面。否定的答案则是,能说得清吉祥物文化内涵的人已越来越少,这对民族文化资源丰富的云南,尤其突出。在大力发展文化产业的进程中,实实在在地触摸一下吉祥物———这些曾经作为民族文化、民族心理、民族节庆甚至就是这个民族本身的“形象代表”,了解它们昨天的故事,或许可以探寻到它们今天的境遇,以至明天的方向。
Casual pick a gift shop, reported on the birthday, clever shopping guide lady will take the trouble to introduce a lot of auspicious goods for you to choose from: sub phase to constellation, from blood type to temperament, from occupation to opportunity, Bone, from the town house treasures to the phone stickers ... ... all have. Out of doors, mascot prototype city sculpture, business emblem, business logo, as well as various festivals and games, “image spokesman” abound, but also let you dizzying. As an integral part of traditional culture, mascot seems to be carried forward? The positive answer is that as people change the psychological demands of the mascot, it has quietly crossed the altar, marriage with the market, penetrated into the “eyeball economy ”All aspects. The negative answer is that fewer and fewer people can understand the cultural connotation of mascot. This is especially true for Yunnan, which is rich in ethnic culture resources. In the process of vigorously developing the cultural industry, you really touch the mascot - these once “representative of the nation” as a national culture, national psychology, national festivals or even the nation itself, to understand their yesterday’s story, perhaps Explore their situation today and tomorrow’s direction.