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省钱是不景气时,大家都有的共识。但是究竟哪些钱该省,哪些钱不该省? 根据《倍增利润》一书的看法,花钱之前,应该先把成本分成两种: 一、策略性成本。也就是那些确实会带来生意,改善收入的成本。属于这类的典型项目为,付给业务员的费用(不是业务经理)、广告(如果有效的话),以及可以进入市场的研发费用。 二、非策略性成本。就是指一切其他的成本,那些不见得会带来生意,但属于经营的所有必需花费。各种行政费用都属于这一类:经理人员与职员的薪资,租屋或购屋成本,聘请顾问、律师、会计师的费用,电脑与办公器材等,还包括制造产品或服务的作业费用。
When saving money is bad, everyone has a consensus. However, what are the provinces and what are the provinces? According to the book “Multiplying Profits”, before spending money, the costs should be divided into two types: First, strategic costs. That is the cost of those who do bring business and improve income. The typical items that fall into this category are the expenses paid to the salesperson (not the business manager), the advertisement (if valid), and the research and development expenses that can be entered into the market. Second, non-strategic costs. This refers to all other costs, which are not necessarily business-related, but are all necessary expenses for the business. Various administrative costs fall into this category: salaries of managers and staff, costs of renting or buying homes, hiring of consultants, lawyers, and accountants, computer and office equipment, and operations costs for manufacturing products or services.