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老产品指生产多年,并在消费者(用户)中使用多时的产品(商品)。不少老产品质量上乘,但往往缺乏竞争力。其主要原因是没有好的包装,研究和改进老产品的包装更新设计显得十分迫切。老产品通过包装更新设计,“穿上新装”,无论对老产品本身占领市场,还是给老产品生产企业树立形象,增强竞争力都是十分必要的,同时也是完全有可能的。其可能性与必要性体现在几个方面: 1.老产品在很大的消费群体中占有主要的地位,一旦将其包装更新后,将会赢得更多的消费者。老产品已使用多年,其质量有很高的可信度。产品质量(性能等)经多年考验,都是可以信赖的。同时,其品牌也像很
Old product refers to the product (product) that has been produced for many years and used by consumers (users) for a long time. Many old products of good quality, but often the lack of competitiveness. The main reason is that there is no good packaging, research and improve the packaging of older products designed to update the very urgent. Old products through the packaging update design, “put on the new”, regardless of the old product itself occupy the market, or to establish the image of the old product manufacturing enterprises and enhance their competitiveness are necessary, but also entirely possible. Its possibilities and necessity are reflected in several aspects: 1. Old products occupy a major position in the large consumer groups and will win more consumers once they are refurbished. Old products have been used for many years, their quality has a high degree of credibility. Product quality (performance, etc.) after many years of test, can be trusted. At the same time, its brand is also very good