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2005年6月18日,当中国质量认证中心将通过ISO9001:2000质量管理体系认证的证书颁给中央电视台广告部时,标志着作为全国电视媒体广告经营的领头羊与掌舵者,央视广告部的经营管理水平得到了全球标准的肯定。据了解.这也是我国第一个获得ISO质量管理体系认证的电视媒体广告部门。中国质量认证中心主任李怀林在颁证仪式上表示:“标准经济已成为全球经济发展的一大走向,随着传媒产业化的纵深发展,媒体,尤其是媒体的经营部门正在向市场化方向迈进,全球性的一些标准正在形成。作为国家电视台的广告经营部门,中央电视台广告部近年来致力于完善规章制度,优化管理流程,提高服务能力,此
On June 18, 2005, when China Quality Certification Center passed the certificate of ISO9001: 2000 Quality Management System Certification to the Advertising Department of CCTV, it marked that as the leader and helm of advertising operation of national television media, the advertising department of CCTV Advertising Department The management level has been affirmed by global standards. It is understood that this is also China’s first access to ISO quality management system certification television media advertising department. Li Huailin, director of China Quality Certification Center, said at the ceremony that "the standard economy has become a major trend of global economic development. With the further development of media industrialization, the media, especially the media business departments, are marching toward the market. Global standards are being formed as a national television advertising business department, CCTV Advertising Department in recent years committed to improving the rules and regulations, optimizing management processes, improve service capabilities, this