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《孙子兵法》云：“因势而变，谓之神也”。当前，人们已趋向于采用回避或视而不见的态度来应对铺天盖地的广告。从受众的接受心理来讲，潜移默化的广告渗透，也许更容易为受众所接受。广告主试图寻觅更多的广告作战方略，将广告埋伏在娱乐节目、影视剧甚至是网络游戏中，以达到最佳传播效果。所谓“广告伏击战”，就是给企业的广告信息撒上隐身水、穿上迷彩服，在受众毫无防备或者防不胜防的情形下到达对方，润物细无声地击中并影响企业的目标人群。运用广告伏击战术也要有“ 料敌于先”的智谋和“敢于一搏”的勇气。但该选择何种“掩体”？如何将彰显的广告做得潜移默化？怎样最有效地“俘虏”目标受众？在本期焦点中，我们为广告主介绍了五大伏击战术和一些成功的“伏击战役”，希望能助力广告主，打好传播战！
“Art of War,” said: “Because of changes in the situation, that God also.” At present, people tend to adopt evasive or blind attitude to coping with overwhelming advertising. From the audience’s psychology to accept, imperceptible advertising infiltration, may be more easily accepted by the audience. Advertisers trying to find more advertising strategy, the ads ambush in entertainment, film and television and even online games, in order to achieve the best dissemination of results. The so-called “advertising ambush” is to sprinkle stealth information on corporate advertising information, put on the camouflage clothing, the audience no defense or impossible to reach the other case, moisten things silently hit and affect the business target population. The use of advertising ambush tactics also have “enemy in the first” resourcefulness and “courage to take the courage”. But what kind of “bunker” should be chosen? How to highlight the ads do subtle? How to “capture” the target audience most effectively? In this issue, we introduced five ambush tactics and some successful “ambush campaigns” to advertisers, hoping to help advertisers and spread propaganda!