论文部分内容阅读
在消费者对某一品牌群处于负面认知情况下,这种认知就对群内所有品牌形成一种集体惩罚力。那么,在目前消费者对国产手机的集体负面认知之下“,高品质”“、高品牌力”等词也自然就与国产手机绝缘,相反,品质低廉则成了国产手机的集体化名——近日,创维集团正式对外公布,创维手机将启动“农村包围城市”战略,正式从三、四级市场杀入一、二级市场,并与全国几大区域手机连锁签署了巨额包销协议。
In the consumer negative perception of a brand group, this perception of all brands within the group to form a collective punishment. Then, under the current collective negative perception of domestic mobile phones by consumers, words such as “high quality” and “high brand power” will naturally be insulated from domestic mobile phones. On the contrary, low quality has become the collective name of domestic mobile phones - Recently, Skyworth Group formally announced that Skyworth mobile phones will launch the strategy of “encircling the countryside from the countryside” and officially entered the primary and secondary markets from the third and the fourth markets and signed a huge sales agreement with the mobile phone chains in several major regions in the country.