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“e-名牌战略”是编者遵循当今流行的规则“杜撰”的新词,指的是利用Internet和其他电子化、数字化手段建立成功品牌的战略。在网上创立品牌与传统品牌战略截然不同之处在于,它主要是围绕着如何提供一种体验进行的。
The “e-brand strategy” is a new term that “editors” complies with today’s popular rules by editors and refers to strategies for building successful brands using the Internet and other electronic and digital means. The difference between creating a brand online and traditional brand strategy is that it mainly focuses on how to provide an experience.