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1993年被列入（Forbes》40名最高收入的运动员榜的，收入至少要有．600万元（美元，下同）。在此前两年，仅需有390万元收入足已。这40名最高收入体坛明星在1993年总计赚得4．16亿元，而上一年则为3．45亿元。为甚么收入调幅这样厉害？在利用公众热衷于名人推销商品的购买心理
Forbes was listed in 1993. Forbes’ 40 highest-paid athletes have a minimum of $ 6 million (US $, same as below). In the previous two years, only $ 3.9 million was sufficient. The top-earning sports stars earned a total of 416 million yuan in 1993, up from 345 million yuan in the previous year. Why was such a sharp increase in income? In using the public’s enthusiasm for selling celebrity merchandise