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在探索网络营销课程实践教学的过程中,注重业务职能与课程内容的有效联系,创设了专题实训的实践方法,并具体设计了网上调查表、网络营销工具、网站策略、网络广告4个专题实训。每个专题实训内容按照体验、体会、分析、制作4个递进层次设计任务,由浅入深、由简到繁、由单个实验到团队综合实验地进行实训。开放学生自主选择任务层次的权利,实现自主学习、互助学习与引导学习相结合。采用过程性考核、学生参与评估和就业应用分析等方法,对专题实训的效果进行跟踪和分析,提高应用的准确性和合理性。通过应用过程的经验总结,为推广应用提供了有益的借鉴。
In the course of exploring the practice teaching of network marketing course, we pay attention to the effective connection between business function and course content, set up the practical training method of the subject and designed four special topics: online questionnaire, internet marketing tools, website strategy and internet advertisement Training. Each topic training content in accordance with the experience, experience, analysis, production of four progressive design tasks, from simple to complex, from simple to complex, from a single experiment to the team comprehensive experimental training. Open the students to choose the task-level rights, to achieve independent learning, mutual aid learning and guide the combination of learning. Adopting process assessment, student participation evaluation and employment application analysis and other methods to track and analyze the effect of special training to improve the accuracy and rationality of the application. Through the summary of the application process, which provides a useful reference for the promotion and application.