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奥运营销的话题已经接近了尾声,在2008年12月31日之后,大多数的北京奥运会赞助商企业和非赞助商企业又将重新回到了同一个起跑线上,奥运赞助商的品牌营销也回到了传统品牌营销的轨道上。为了更好的指导品牌的后奥运时代营销战略,在奥运营销即将接近尾声的时候,我们有必要从这次众多企业的奥运营销活动中总结经验,通过奥运营销的经验指导奥运后品牌营销的品牌战术与品牌战略的有机统一,从而实现品牌形象的全面提升。
The topic of Olympic marketing has come to an end. After December 31, 2008, most of the Beijing Olympics sponsor companies and non-sponsor companies will return to the same starting line. Olympic sponsors’ brand marketing has also returned. Traditional brand marketing on the track. In order to better guide the brand’s marketing strategy in the post-Olympic era, when Olympic marketing is nearing its end, it is necessary for us to sum up experience from this time’s Olympic marketing activities of many enterprises, and to guide the brands of brand marketing after the Olympics through the experience of Olympic marketing. The organic integration of tactics and brand strategy, so as to achieve a comprehensive upgrade of the brand image.