平面设计中传统与现代的视觉语言表现形式——以铜陵市平面广告设计为例

• 作 者: 周国宝 白瑰伟
• 机 构: 铜陵职业技术学院艺术传媒系,
• 出 处: 明日风尚
• 发表日期: 2016年21期
• 关键词: 平面设计 传统与现代 “飞白” 语言表现 人工化 几何化 审美疲劳 前景乐观 广告制作 产业门类

在铜陵市的平面设计广告中,很少从传统的文化中汲取元素进行设计,大多都是人工化、程式化、几何化的设计作品,虽然目前广告业发展前景乐观,但是为避免消费者的视觉审美疲劳,应该重新定位对人性和个性的追求,在设计中体现天然的意趣。运用“飞白”的表现形式作为平面设计的视觉语言,承纳着丰厚的民族文化,蕴含着中国文化的精髓。

In the graphic design advertisements of Tongling City, very few elements are drawn from the traditional culture to design. Most of them are artificial, stylized and geometric design works. Although the advertising industry is optimistic about the development prospects at present, in order to avoid consumer’s Visual aesthetic fatigue, we should re-positioning the pursuit of human nature and personality, in the design of natural interest. As the visual language of graphic design, “Fei Bai” is used as the visual language to hold rich national culture, which contains the essence of Chinese culture.