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最近10年,我国公民出境游呈现快速增长。2002年至2011年,出境游人数由1660万人次增加到7025万人次,增长323%,在世界主要出境旅游国家中增长最快。据测算,2011年我国对全球入境旅游的贡献超过30%。据有关方面统计,我国广告经营单位已达30万户,广告从业人员近200万人,年广告经营额超过3000亿元。广告市场的总规模已超过德国,跃居世界第三位,仅次于美国和日本。
In the recent 10 years, Chinese citizens have seen rapid growth in outbound travel. From 2002 to 2011, the number of outbound tourists increased from 16.6 million to 70.25 million, an increase of 323%, the fastest growing among the major outbound tourist countries in the world. It is estimated that in 2011 China’s contribution to global inbound tourism exceeded 30%. According to relevant statistics, the number of advertising business units in our country has reached 300,000, and there are nearly 2 million advertising practitioners. The annual advertising revenue has exceeded 300 billion yuan. The total size of the advertising market has surpassed Germany, ranking third in the world after the United States and Japan.