Tourism Marketing Strategies for Satellite City against the Background of New Urbanization

• 作 者: GAN Chang XIAO Hui ZENG Bo CHEN Lijun
• 机 构: College of Tourism Culture and Geosciences, Huanggang Normal University,
• 出 处: Journal of Landscape Research
• 发表日期: 2016年01期
• 关键词: tourism marketing urbanization District leisure Wuhan visitors coverage tourist

Considering the development features of new urbanization, and tourism development conditions of Xinzhou District, Wuhan City, this paper explored the inner integrated point of new urbanization and tourism industry, and on this basis proposed strategies for tourism marketing of satellite city by innovating traditional marketing, and applying new marketing methods, so as to build a high-efficiency, high-coverage marketing network, to promote the development of urban tourism, the integration of industries, and economic strength of satellite city, and to push forward the further implementation of new urbanization.

Considering the development features of new urbanization, and tourism development conditions of Xinzhou District, Wuhan City, this paper explored the inner integrated point of new urbanization and tourism industry, and on this basis proposed strategies for tourism marketing of satellite city by innovating traditional marketing, and applying new marketing methods, so as to build a high-efficiency, high-coverage marketing network, to promote the development of urban tourism, the integration of industries, and economic strength of satellite city, and to push forward the further implementation of new urbanization