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基于互联网的新媒体正在全面改变媒介生态。2011年媒介市场一个标志性事件是互联网广告市场份额首次超过报纸。之前它已悄然超越广播,之后(据预测大约2-3年)它将超越电视。①新媒体的冲击,是挑战更是机遇。本文试图梳理广播融合新媒体的现实路径,藉以襄助业界同仁寻找感觉,锁定目标。
New Internet-based media is revolutionizing the media ecosystem. A landmark event in the media market in 2011 was the internet advertising market share overtaking newspapers for the first time. Before it has quietly surpassed the broadcast, after (it is estimated that about 2-3 years) it will surpass the television. ① The impact of new media is the challenge is the opportunity. This article attempts to sort out the reality of radio convergence of new media in order to help colleagues in the industry to find the feeling and target.